Document Type : Original research study
Author
Department of Physical Education, Urmia Branch, Islamic Azad University, Urmia, Iran
Abstract
The purpose of the present study was to investigate the factors affecting the tendency towards fashion among professional athletes. The present study was a descriptive-analytical study. The statistical population included all knowledgeable and experienced people in the field of modelism and athletic behaviorism. These individuals included some university professors, national team and sports clubs coaches, and experienced athletes from national teams and clubs in Iran. The questionnaire developed by the researcher was used to collect data. The results of this study showed that the factors affecting the tendency towards fashion among professional athletes were divided into four levels. Regarding the results of this study, cultural and personal factors are the key factors in the formation of modelism.
Keywords
Main Subjects
1. Akbari, S., Hashemi, S. (2017). Virtual networks and young people The causes of young people's tendency towards social networks in cyberspace, Third National Conference on Development and Promotion of Education Sciences, Psychology, Consulting and Education in Iran, Tehran, Foundation for the Promotion of Science and Technology (In persian).
2. Amozadeh, M., Palizban, M., Amozadeh, M., and Chatrzarin, F. (2012). Modality and its Causes Case Study of Payame Noor University Students in Darreh City, National Conference on Pathology of Youth Affairs, Falavarjan, Islamic Azad University, Falavarjan Branch (In persian).
3. Arai, A., Ko, Y. J., & Ross, S. (2014). Branding athletes: Exploration and conceptualization of athlete brand image. Sport Management Review, 17(2), 97-106.
4. Avey, J.B., Luthans, F., & Jensen, S. (2009). Psychological capital: A positive resource for combating employee stress and turnover. Human Resource Management, 485, 677-693.
5. Bahar, M., Zare, M. (2010). Fashion Modeling in Tehran: Emphasizing Women's Coverage ", Women's Research, (7) 3,27-48. (In persian).
6. Brownell, S. (2001). Athletes, fashion models, and urban mystique in China. China urban: Ethnographies of contemporary culture, 123-142.
7. Du, H., & Jonas, E. (2015). Being modest makes you feel bad: Effects of the modesty norm and mortality salience on self‐esteem in a collectivistic culture. Scandinavian Journal of Psychology, 56(1), 86-98.
8. Ebrahimi, M. (2016). Studying the effective factors in the tendency of students in Saravan to virtual space and coping strategies, National conference on psychology and social harm management, Chabahar, Islamic Azad University, Chabahar Branch (In persian).
9. Kim, K., & Sagas, M. (2014). Athletic or sexy? A comparison of female athletes and fashion models in Sports Illustrated swimsuit issues. Gender Issues, 31(2), 123-141.
10. Langkjær, M. A., & Bruun, M. B. (2016). Sportswear: Between fashion, innovation and sustainability. Fashion Practice, 8(2), 181-188.
11. McNeill, L. S. (2018). Fashion and women’s self-concept: a typology for self-fashioning using clothing. Journal of Fashion Marketing and Management: An International Journal, 22(1), 82-98.
12. Narimani, A., Heydari, H., Esmaily, Z., and Ghezali, S. (2014). Studying the Effect of Moderation on the Mental Health of Entrance Students at the University of Punjab, Avon Unit in the academic year of 1393-94, the First International Conference on Psychology and Behavioral Sciences, Tehran, Mehr-e Eshragh Contemporary Institute, University of Tehran Conferences Center (In persian).
13. Park, H. J., & Davis Burns, L. (2005). Fashion orientation, credit card use, and compulsive buying. Journal of Consumer Marketing, 22(3), 135-141.
14. Pham, M., Valette‐Florence, P., & Vigneron, F. (2018). Luxury brand desirability and fashion equity: The joint moderating effect on consumers’ commitment toward luxury brands. Psychology & Marketing, 35(12), 902-912.
15. Rahmati, S., Ahmadi, A. (2016). Mediating role of the personality trait of extroversion between Internet addiction and academic performance of students, Second scientific research conference of educational sciences and psychology of social and cultural harm in Iran, Qom, Islamic Studies and Research Center of Soroush Hekmat Mortazavi (In persian).
16. Sabori, K. (2012). Consumption, Tehran: Shiraz publishing house (In persian).
17. Yaghobi, H., and Mirmahmodi, S. (2016). Moderation and Identity Crisis, First National Conference on Islamic Law and Management, Qom, Applied Scientific University of Qom Governorate (In persian).
18. Wasylkiw, L., Emms, A. A., Meuse, R., & Poirier, K. F. (2009). Are all models created equal? A content analysis of women in advertisements of fitness versus fashion magazines. Body Image, 6(2), 137-14.
19. 19. Williams, M., & Sherman, M. (2018). Integrated fashion and athletics application and methods and uses thereof. U.S. Patent Application 15/751,736
)