Document Type : Original research study
Authors
1 PhD Student of Sport Management, Islamic Azad University, Kermanshah Branch, Kermanshah, Iran
2 Assistant Professor, Department of Sport Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran.
3 Associate Professor of Sport Management, Islamic Azad University, Sanandaj Branch, Sanandaj, Iran
Abstract
This study aimed to investigate the effect of the Instagram social network on athletes' mental conflict. The research method is descriptive-correlational, and the statistical population of research includes all athletes who were the consumers of sport goods. In the present study, 384 questionnaires were collected and analyzed online on Press Online Site. To collect data, a researcher-made questionnaire consisting of 23 questions, the formal and content validity of which were examined using the opinion of several professors and its convergent and divergent validity using confirmatory factor analysis, as well as the internal similarity of questionnaire with Cronbach's alpha was confirmed. Descriptive statistics and structural equation modeling were used to analyze the suitability of research model. The results showed that the Instagram social network predicted 0.461 of the mental conflict changes in a positive and significant way. Therefore, this direction's high capability of social media space will be very effective in designing with appropriate scientific framework
Keywords
Main Subjects
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