Document Type : Original research
Authors
1 PhD Student of Sport Management, Islamic Azad University, Shiraz Branch, Shiraz, Iran
2 Associate Professor of Sport Management, Islamic Azad University, Shiraz Branch, Shiraz, Iran
3 Assistant Professor of Department of Physical Education, College of Arts and architecture, Shiraz Branch, Islamic Azad University, Shiraz, Iran
4 Assistant Professor of Sport Management, Islamic Azad University, Shiraz Branch, Shiraz, Iran
Abstract
Keywords
Main Subjects
consumer engagement on Chinese travellers’ eWOM. International Journal of Advertising, 38(1), 26-49.