Document Type : Original research study
Authors
Department of Physical Education and sport sciences, Central Tehran Branch, Islamic Azad University, Tehran, Iran
Abstract
The purpose of this study was to investigate the role of sport nostalgia on the national football team fans' presence in the stadium. The purpose of this research is applied research and in terms of method of execution and in terms of type of analysis, it is descriptive correlation. The statistical population of this study consisted of all supporters of Iranian national football team which according to Morgan table 384 people were selected as sample of the study the results of this study showed that in sport nostalgic feeling, arousal, affectivity and familiarity were significant explanatory variables. So feeling of sporting nostalgia had a significant effect on the willingness of the national football team to attend the stadium in a positive direction. Therefore, by improving the feeling of sports nostalgia, it can improve the willingness of fans to attend the stadium
Keywords
Main Subjects
مقاله برگرفته از رساله دکتری است.
1. Batcho, K. I. (1995). Nostalgia: A psychological perspective. Perceptual and Motor Skills, 80(1), 131-143.
2. Bialobrzeska, O., Elliot, A. J., Wildschut, T., & Sedikides, C. (2019). Nostalgia counteracts the negative relation between threat appraisals and intrinsic motivation in an educational context. Learning and Individual Differences, 69, 219-224.
3. Cheung, W. Y., Wildschut, T., Sedikides, C., Hepper, E. G., Arndt, J., & Vingerhoets, A. J. (2013). Back to the future: Nostalgia increases optimism. Personality and Social Psychology Bulletin, 39(11), 1484-1496.
4. Cheung, W., Sedikides, C., & Wildschut, T. (2016). Induced nostalgia increases optimism (via social-connectedness and self-esteem) among individuals high, but not low, in trait nostalgia. Personality and Individual Differences, 90(16), 283–288.
5. Cho, H., Joo, D., & Chi, C. G. (2019). Examining nostalgia in sport tourism: The case of US college football fans. Tourism Management Perspectives, 29, 97-104.
6. Costa, C.A; Chalip, L; Green, B.C; Simes, C. (2006). Reconsidering the role of training in event volunteers’ satisfaction. Sport Management Review, 9, 165-182.
7. Engles, T. (2018). White Male Nostalgia in Contemporary North American Literature. Heidelberg Germany: Springer.
8. Fairley, S; Kellett, P; Green, B. C. (2007). Volunteering abroad: Motives for travel to volunteer at the Athens Olympic Games. Journal of Sport Management, 21, 41- 57.
9. Fallahi, A., Asadi, A., Khabiri, M. (2009). A Comparison of Factors Affecting Occasional, Regular and Fanatic Attendance in Football Premier League Tournament. Journal of Sport Management, 1(2),270-247.
10. Gammon, S. (2002). Fantasy, nostalgia and the pursuit of what never was-but what should have been. In Gammon, S. & Kurtzman, J. (Eds.), Sport tourism: Practices and principles, Eastbourne, UK: LSA Publications.
11. Garrido, S. (2016). The influence of personality and coping style on the affective outcomes of nostalgia: Is nostalgia a healthy coping mechanism or rumination? Personality and Individual Differences, 12(5), 1–6.
12. Holbrook, M. B. (1993). Nostalgia and consumption preferences: Some emerging patterns of consumer tastes. Journal of Consumer Research, 20(2), 245-256.
13. Holbrook, M. B., & Schindler, R. M. (2006). Nostalgic bonding: Exploring the role of nostalgia in the consumption experience. Journal of Consumer Behaviour, 3(2), 107-127.
14. Iyer, A., & Jetten, J. (2011). What's left behind: Identity continuity moderates the effect of nostalgia on well-being and life choices. Journal of personality and social psychology, 101(1), 94.
15. Fathi, F., Elahi, A.R., & Saffari M., (2015). The Structural Model of the Nostalgia Effect on Football Fans, Intention to Purchase. Short Development and Management, 5(8), 186-198..
16. Kim, S., Kim, S., & Petrick, J. F. (2019). The effect of film nostalgia on involvement, familiarity, and behavioral intentions. Journal of Travel Research, 58(2), 283-297.
17. Kim, Y. K., & Yim, M. Y. C. (2018). When nostalgia marketing backfires: Gender differences in the impact of nostalgia on youthfulness for older consumers. Applied Cognitive Psychology, 32(6), 815-822.
18. Koetz, C., Tankersley, J. (2016). Nostalgia in online brand communities. Journal of Business Strategy, 37(3), 22–29.
19. Kusumi, T., Matsuda, K., & Sugimori, E. (2010). The effects of aging on nostalgia in consumers’ advertisement processing. Japanese Psychological Research, 52(3), 150-162.
20. Lefi, L., & Gharbi, A. (2011). Nostalgia and brand attachment: Theoretical framework and application in the case of a Tunisian advertising. Journal of Business Studies Quarterly, , 3(1), 187-200.
21. Mason, D.S; Duquette, G.H; Sherer, J. (2005). Heritage, tourism, and Canadian junior hockey: Nostalgia for social experience. Journal of Sport Tourism, 10(4), 253- 271.
22. Merchant, Altaf; Latour, Kathryn; Ford, John B; Latour, Michael S. (2013). How Strong is the Pull of the Past? Measuring Personal Nostalgia Evoked by Advertising. Journal of Advertising Research, 53(2), 150-165.
23. Meyer, K, C. (2010). Unpublished Dissertation, Sport Nostalgia: An Examination of Familiarity and Intended Behavior. (Doctoral dissertation, The Ohio State University).
24. Morris B. Holbrook; Robert M. Schindler. (2013). Commentary on Is there a peak in popular music preference at a certain song-specific age? A replication of Holbrook & Schindler’s 1989 study. Musicae Scientiae, 17(3), 305–308.
25. Pascal, V., Sprott, D.E., & Muehling, D.D. (2002). The influence of evoked nostalgia on consumers’ responses to advertising: an exploratory study. Current Issues & Research in Advertising, 24(1), 39-49.
26. Reihani, M., Ramezaninejad, h., Mirzaei, R., Abbasi, A.. (2013). Motivational support for fans of Iranian Premier League football clubs. Sport Management Studies, 20(5), 78-63.Reisenwitz, T; Iyer, R; & Cutler, B. (2004). Nostalgia advertising and the influence of nostalgia proneness. Marketing Management Journal, 14(2), 55-66.
27. Sedikides, C., Cheung, W. Y., Wildschut, T., Hepper, E. G., Baldursson, E., & Pedersen, B. (2018). Nostalgia motivates pursuit of important goals by increasing meaning in life. European Journal of Social Psychology, 48(2), 209-216.
28. Sedikides, C., Wildschut, T., Routledge, C., Arndt, J., Hepper, E. G., & Zhou, X. (2015). To nostalgize: Mixing memory with affect and desire. Advances in Experimental Social Psychology, 51(4), 189–273.
29. Verplanken, B. (2012). When bittersweet turns sour: Adverse effects of nostalgia on habitual worriers. European Journal of Social Psychology, 42(3), 285-289.
30. Wilson, A.L. (2004). The relationship between consumer role socialization and nostalgia sport tourism: A symbolic interactionist perspective. Unpublished master thesis, University of Florida, Gainesville.
31. Youn, S., & Jin, S. V. (2017). Reconnecting with the past in social media: The moderating role of social influence in nostalgia marketing on Pinterest. Journal of Consumer Behaviour, 16(6), 565-576.
1. Batcho, K. I. (1995). Nostalgia: A psychological perspective. Perceptual and Motor Skills, 80(1), 131-143.
2. Bialobrzeska, O., Elliot, A. J., Wildschut, T., & Sedikides, C. (2019). Nostalgia counteracts the negative relation between threat appraisals and intrinsic motivation in an educational context. Learning and Individual Differences, 69, 219-224.
3. Cheung, W. Y., Wildschut, T., Sedikides, C., Hepper, E. G., Arndt, J., & Vingerhoets, A. J. (2013). Back to the future: Nostalgia increases optimism. Personality and Social Psychology Bulletin, 39(11), 1484-1496.
4. Cheung, W., Sedikides, C., & Wildschut, T. (2016). Induced nostalgia increases optimism (via social-connectedness and self-esteem) among individuals high, but not low, in trait nostalgia. Personality and Individual Differences, 90(16), 283–288.
5. Cho, H., Joo, D., & Chi, C. G. (2019). Examining nostalgia in sport tourism: The case of US college football fans. Tourism Management Perspectives, 29, 97-104.
6. Costa, C.A; Chalip, L; Green, B.C; Simes, C. (2006). Reconsidering the role of training in event volunteers’ satisfaction. Sport Management Review, 9, 165-182.
7. Engles, T. (2018). White Male Nostalgia in Contemporary North American Literature. Heidelberg Germany: Springer.
8. Fairley, S; Kellett, P; Green, B. C. (2007). Volunteering abroad: Motives for travel to volunteer at the Athens Olympic Games. Journal of Sport Management, 21, 41- 57.
9. Fallahi, A., Asadi, A., Khabiri, M. (2009). A Comparison of Factors Affecting Occasional, Regular and Fanatic Attendance in Football Premier League Tournament. Journal of Sport Management, 1(2),270-247.
10. Gammon, S. (2002). Fantasy, nostalgia and the pursuit of what never was-but what should have been. In Gammon, S. & Kurtzman, J. (Eds.), Sport tourism: Practices and principles, Eastbourne, UK: LSA Publications.
11. Garrido, S. (2016). The influence of personality and coping style on the affective outcomes of nostalgia: Is nostalgia a healthy coping mechanism or rumination? Personality and Individual Differences, 12(5), 1–6.
12. Holbrook, M. B. (1993). Nostalgia and consumption preferences: Some emerging patterns of consumer tastes. Journal of Consumer Research, 20(2), 245-256.
13. Holbrook, M. B., & Schindler, R. M. (2006). Nostalgic bonding: Exploring the role of nostalgia in the consumption experience. Journal of Consumer Behaviour, 3(2), 107-127.
14. Iyer, A., & Jetten, J. (2011). What's left behind: Identity continuity moderates the effect of nostalgia on well-being and life choices. Journal of personality and social psychology, 101(1), 94.
15. Fathi, F., Elahi, A.R., & Saffari M., (2015). The Structural Model of the Nostalgia Effect on Football Fans, Intention to Purchase. Short Development and Management, 5(8), 186-198..
16. Kim, S., Kim, S., & Petrick, J. F. (2019). The effect of film nostalgia on involvement, familiarity, and behavioral intentions. Journal of Travel Research, 58(2), 283-297.
17. Kim, Y. K., & Yim, M. Y. C. (2018). When nostalgia marketing backfires: Gender differences in the impact of nostalgia on youthfulness for older consumers. Applied Cognitive Psychology, 32(6), 815-822.
18. Koetz, C., Tankersley, J. (2016). Nostalgia in online brand communities. Journal of Business Strategy, 37(3), 22–29.
19. Kusumi, T., Matsuda, K., & Sugimori, E. (2010). The effects of aging on nostalgia in consumers’ advertisement processing. Japanese Psychological Research, 52(3), 150-162.
20. Lefi, L., & Gharbi, A. (2011). Nostalgia and brand attachment: Theoretical framework and application in the case of a Tunisian advertising. Journal of Business Studies Quarterly, , 3(1), 187-200.
21. Mason, D.S; Duquette, G.H; Sherer, J. (2005). Heritage, tourism, and Canadian junior hockey: Nostalgia for social experience. Journal of Sport Tourism, 10(4), 253- 271.
22. Merchant, Altaf; Latour, Kathryn; Ford, John B; Latour, Michael S. (2013). How Strong is the Pull of the Past? Measuring Personal Nostalgia Evoked by Advertising. Journal of Advertising Research, 53(2), 150-165.
23. Meyer, K, C. (2010). Unpublished Dissertation, Sport Nostalgia: An Examination of Familiarity and Intended Behavior. (Doctoral dissertation, The Ohio State University).
24. Morris B. Holbrook; Robert M. Schindler. (2013). Commentary on Is there a peak in popular music preference at a certain song-specific age? A replication of Holbrook & Schindler’s 1989 study. Musicae Scientiae, 17(3), 305–308.
25. Pascal, V., Sprott, D.E., & Muehling, D.D. (2002). The influence of evoked nostalgia on consumers’ responses to advertising: an exploratory study. Current Issues & Research in Advertising, 24(1), 39-49.
26. Reihani, M., Ramezaninejad, h., Mirzaei, R., Abbasi, A.. (2013). Motivational support for fans of Iranian Premier League football clubs. Sport Management Studies, 20(5), 78-63.Reisenwitz, T; Iyer, R; & Cutler, B. (2004). Nostalgia advertising and the influence of nostalgia proneness. Marketing Management Journal, 14(2), 55-66.
27. Sedikides, C., Cheung, W. Y., Wildschut, T., Hepper, E. G., Baldursson, E., & Pedersen, B. (2018). Nostalgia motivates pursuit of important goals by increasing meaning in life. European Journal of Social Psychology, 48(2), 209-216.
28. Sedikides, C., Wildschut, T., Routledge, C., Arndt, J., Hepper, E. G., & Zhou, X. (2015). To nostalgize: Mixing memory with affect and desire. Advances in Experimental Social Psychology, 51(4), 189–273.
29. Verplanken, B. (2012). When bittersweet turns sour: Adverse effects of nostalgia on habitual worriers. European Journal of Social Psychology, 42(3), 285-289.
30. Wilson, A.L. (2004). The relationship between consumer role socialization and nostalgia sport tourism: A symbolic interactionist perspective. Unpublished master thesis, University of Florida, Gainesville.
31. Youn, S., & Jin, S. V. (2017). Reconnecting with the past in social media: The moderating role of social influence in nostalgia marketing on Pinterest. Journal of Consumer Behaviour, 16(6), 565-576.
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