Document Type : Original research study
Authors
1 PhD Student of Sport Management, Islamic Azad University, Shiraz Branch, Shiraz, Iran
2 Associate Professor of Sport Management, Islamic Azad University, Shiraz Branch, Shiraz, Iran
3 Assistant Professor of Sport Management, Islamic Azad University, Shiraz Branch, Shiraz, Iran
Abstract
The present study was designed and implemented with the aim of presenting a model for the development of color psychology in sport production companies. The present study was one of the qualitative researches, and the statistical population of the study consisted of all experts in the field of color psychology. According to the selection of snowballs, 13 people were identified as the research sample; the data collection tool being a semi-structured interview. Open, axial and selective coding was used to analyze the research data. The results showed that among the identified strategies were the appointment of specialized working groups in the field of color psychology in sports, design and determination of functional standards of color psychology in sports, holding training courses on color psychology in sports, attracting psychologists, use of color in the field of sports, creating technical knowledge in sports production companies of the society about the color interests of different groups of society, and updating the knowledge of sports production companies regarding color psychology in sports.
Keywords
Main Subjects
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