Psychological factors affecting the promotion of sports citizenship behavior in professional sports in the country with an organizational virtue approach

The aim of this research was to investigate the psychological factors affecting the promotion of sports citizenship behavior in professional sports in the country with an organizational virtue approach.This research was applied in terms of its purpose and mixed (qualitative-quantitative) in terms of data type and exploratory.Sampling In the qualitative part of the research,22 experts were selected purposefully, and the statistical population in the quantitative part included 6 clubs(teams)of the Premier League.The Cochran formula was used to determine the sample size of the quantitative part.Data were collected using the Organizational Virtue Questionnaire with4dimensions and82questions and the Sports Citizenship Behavior Questionnaire with18questions. Face, content and construct validity were used. Cronbach's alpha value for the Organizational Virtue Questionnaire was0.07and the Sports Citizenship Behavior Questionnaire was0.78.In this research, smart pls3 and spss-v20software were used. The findings showed that organizational factors had the first priority, individual-behavioral factors had the second priority, contextual/environmental factors had the third priority, and managerial-leadership factors had the last priority.The factors affecting the promotion of sports citizenship behavior with the organizational virtue approach were positive and significant with a path coefficient of 0.516and a t-statistic higher than1.96.It is concluded that the existence of a psychological approach of organizational virtue in sports organizations and teams, if derived from the national culture, the dominant culture in ritual and martial sports, and the religious-religious beliefs of the country, can be effective in institutionalizing values, the psychological capital of moral virtues, and promote and develop sports citizenship behavior in the country's professional athletes.