The role of ethnic, national and global symbols of sports brand urbanism in sports motivation

Document Type : Original research

Authors
Shokofeh Darsazan 1
Shahab Bahrami 2
Bahram Yosefi 3
1 PhD student of Department of Sport Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran
2 Assistant Professor, Department of Sport Management, Kermanshah Branch, Islamic Azad university, Kermanshah, Iran
3 Associate Professor of Sports Management, Razi University of Kermanshah, Kermanshah, Iran
10.22089/spsyj.2021.10557.2178
Abstract
The present study was designed and implemented with the aim of sports motivation: the role of ethnic, national and global symbols of urbanism in brands (sportswear). The statistical population of this study included all students of Islamic Azad universities of physical education in the centers of the western provinces of the country (Kermanshah, Kurdistan, Hamedan, Ilam and Lorestan). The instrument of the present study was standard questionnaires. According to the results of the study, it was found that consumer nationalism has an effect on sports motivation of 0.622, which according to the level of T, which is 6.106, it was found that consumer nationalism has an effect on sports motivation. According to the results of the study, it was found that the world of consumer urbanism has an effect on sports motivation of 0.219, which according to the level of T, which is 2.582, it was found that the world of consumer urbanism has an effect on sports motivation. The results also showed that consumer ethnocentrism has an effect on sports motivation of 0.134, which according to the T level which is 1.421, it was found that consumer ethnocentrism has no significant effect on sports motivation.
Keywords
Sports Motivation
Ethnicism
Nationalism
World Urbanism

Main Subjects

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Sport Psychology Studies
Volume 12, Issue 43
April 2023
Pages 159-174

  • Receive Date 20 May 2021
  • Revise Date 31 August 2021
  • Accept Date 13 September 2021