نوع مقاله : مطالعه پژوهشی اصیل
نویسنده
استادیار مدیریت ورزشی، دانشگاه کردستان
چکیده
هدف این پژوهش بررسی اثر هویتیابی هواداران فوتبال بر عزتنفس جمعی آنها بود. جامعة آماری شامل هواداران تیم فوتبال تراکتورسازی تبریز بود که تعداد 248 نفر بهعنوان نمونه انتخاب شدند. نتایج مدل معادلات ساختاری نشان داد که برایند شاخصهای برازش بر تأیید مدل ساختاری دلالت دارند. یافتهها نشان داد که هویتیابی هواداران فوتبال بر عزتنفس جمعی آنها تأثیرگذار است. همچنین، هویتیابی هواداران بهترتیب بر ابعاد عزتنفس جمعی عمومی، عزتنفس جمعی خصوصی، عزتنفس جمعی عضویت و عزتنفس جمعی هویت تأثیر میگذارد. میتوان نتیجه گرفت که هویتیابی هواداران با تیم موردعلاقه میتواند نقشی اساسی در ارتقای عزتنفس جمعی هواداران تیمهای فوتبال داشته باشد و ابعاد عزتنفس جمعی را تحتتأثیر قرار دهد.
کلیدواژهها
عنوان مقاله [English]
The Effect of Football Fans Identification on Their Collective Self-Esteem
نویسنده [English]
- Behzad Izadi
Assistant Professor of Sport Management, University of Kurdistan
چکیده [English]
The purpose of this study was to investigate the effect of football fans identification on their collective self-esteem. The population includes fans of Tabriz Tractorsazi Football Club, from which 248 people were selected as sample. The results of structural equation modeling depicted that the outcome of fitness indices confirmed the structural model. The results showed football fans identification is influential on collective self-esteem. Likewise, football fans identification is respectively influential upon aspects of public’s collective self-esteem, private’s collective self-esteem, membership’s collective self-esteem, and identity’s collective self-esteem. It can be concluded that the identification of fans with a favorite team can play a significant role in promoting the collective self-esteem of fans of football teams.
کلیدواژهها [English]
- Identification
- Collective self-esteem
- Fan
- Football
- Ashforth, B. E., Harrison, S. H., & Corley, K. G. (2008). Identification in organizations: An examination of four fundamental questions. Journal of management, 34(3), 325-74.
- Bailis, D. S., Chipperfield, J. G., & Helgason, T. R. (2008). Collective self-esteem and the onset of chronic conditions and reduced activity in a longitudinal study of aging. Social Science & Medicine, 66(8), 1817-27.
- Beech, J. G., & Chadwick, S. (2007). The marketing of sport. first edition .Financial Times Press.
- Bhattacharya, C. B., Rao, H., & Glynn, M. A. (1995). Understanding the bond of identification: An investigation of its correlates among art museum members. The Journal of Marketing, 59(4), 46-57.
- Benish-Weisman, M., Daniel, E., Schiefer, D., Möllering, A., & Knafo-Noam, A. (2015). Multiple social identifications and adolescents' self-esteem. Journal of Adolescence, 44, 21-31.
- Cassidy, T., Cummins, P., Breslin, G., & Stringer, M. (2014). Perceptions of coach social identity and team confidence, motivation and self-esteem. Psychology, 5(10), 1175-84.
- Chen, C.-H. (2015). Organizational identification in sports contexts: A review of the literature on social media, psychological states, and consumption. (Unpublished masterʼs thesis). The University of Texas, Austin.
- Coatsworth, J. D., & Conroy, D. E. (2006). Enhancing the self-esteem of youth swimmers through coach training: Gender and age effects. Psychology of Sport and Exercise, 7(2), 173-92.
- Constantine, M. G., Donnelly, P. C., & Myers, L. J. (2002). Collective self-esteem and Africultural coping styles in African American adolescents. Journal of Black Studies, 32(6), 698-710.
- Dimmock, J. A., & Gucciardi, D. F. (2008). The utility of modern theories of intergroup bias for research on antecedents to team identification. Psychology of Sport and Exercise, 9(3), 284-300.
- Dimofte, C. V., Goodstein, R. C., & Brumbaugh, A. M. (2015). A social identity perspective on aspirational advertising: Implicit threats to collective self-esteem and strategies to overcome them. Journal of Consumer Psychology, 3(25), 416-30.
- Funk, D. C., & James, J. D. (2004). The fan attitude network (FAN) model: Exploring attitude formation and change among sport consumers. Sport Management Review, 7(1), 1-26.
- Gwinner, K., & Swanson, S. R. (2003). A model of fan identification: Antecedents and sponsorship outcomes. Journal of Services Marketing, 17(3), 275-94.
- Jetten, J., Haslam, C., Haslam, S. A., Dingle, G., & Jones, J. M. (2014). How groups affect our health and well-being: the path from theory to policy. Social Issues and Policy Review, 8(1), 103-30.
- Karelaia, N., & Guillén, L. (2014). Me, a woman and a leader: Positive social identity and identity conflict. Organizational Behavior and Human Decision Processes, 125, 204–19.
- Lanter, J. R. (2011). Spectator identification with the team and participation in celebratory violence. Journal of Sport Behavior, 34(3), 268.
- Lanter, J. R., & Blackburn, J. Z. (2015). The influence of athletic success on the self-esteem of first-year college students. Journal for the Study of Sports and Athletes in Education, 9(1), 1-11.
- Luhtanen, R., & Crocker, J. (1992). A collective self-esteem scale: Self-evaluation of one's social identity. Personality and Social Psychology Bulletin, 18(3), 302-18.
- Lucke, S., & Heinze, J. (2015). The role of choice in cause-related marketing–investigating the underlying mechanisms of cause and product involvement. Procedia-Social and Behavioral Sciences, 213, 647-53.
- Mael, F., & Ashforth, B. E. (1992). Alumni and their alma mater: A partial test of the reformulated model of organizational identification. Journal of organizational Behavior, 13(2), 103-23.
- McDonald, M. A., Milne, G. R., & Hong, J. (2002). Motivational Factors for Evaluating Sport Spectator and Participant Markets. Sport Marketing Quarterly, 11(2), 100-13.
- Murrell, A. J., & Dietz, B. (1992). Fan support of sport teams: The effect of a common group identity. Journal of Sport & Exercise Psychology, 14(1), 28-39.
- Parsamehr, M., Niknejad, M. R., & Rasolinejad, S. A. (2014). An investigation of motivation of youth fanship from football. Journal of Sport Management and Action Behavior, 10(19), 187-96.
- Phua, J. J. (2010). Sports fans and media use: Influence on sports fan identification and collective self-esteem. International Journal of Sport Communication, 3(2), 190-206.
- Raney, A. A., & Depalma, A. J. (2006). The effect of viewing varying levels and contexts of violent sports programming on enjoyment, mood, and perceived violence. Mass Communication & Society, 9(3), 321-38.
- Sierra, J. J., Badrinarayanan, & V.A., Taute, H, A. (2016). Explaining behavior in brand communities; A sequential model of attachment, tribalism and self-esteem. Computers in Human bebahavior, 55, 626-32.
- Smith, A. C., & Stewart, B. (2007). The travelling fan: Understanding the mechanisms of sport fan consumption in a sport tourism setting. Journal of Sport & Tourism, 12(3-4), 155-81.
- Stavros, C., Meng, M. D., Westberg, K., & Farrelly, F. (2014). Understanding fan motivation for interacting on social media. Sport Management Review, 17(4), 455-69.
- Sutton, W. A., McDonald, M. A., Milne, G. R., & Cimperman, J. (1997). Creating and fostering fan identification in professional sports. Sport Marketing Quarterly, 6, 15-22.
- Wakefield, K. (2007). Team Sports Marketing. Linacre House, Jordan Hill: Routledge.
- White, K., & Argo, J. J. (2009). Social identity threat and consumer preferences. Journal of Consumer Psychology, 19(3), 313-25.
- Wilcox, K., & Stephen, A.T. (2013). Are close friends the enemy? Online social networks, self-esteem, and self-control. Journal of Consumer Research, 40 (1), 90-103.
- Yoder, L. (2011). Factors contributing to spectators' perceptions of a college football stadium during its first year. masterʼ thesis. Southern Illinois University, Carbondale.