Measuring Spectators’ Involvement Levels in Iranian Pro League of Football within the Framework of the Psychological Continuum Model (PCM)

Document Type : Original research

Authors

1 educator/ Islamic Azad university of malard

2 Professor of Sport management/ Islamic Azad University of Tehran central

3 Associate professor in Sport Management/Islamic Azad University of Tehran central branch

Abstract

The aim of this study was to measure spectators’ involvement levels in Iranian pro league of football within the framework of the psychological continuum model. 842 spectators from ten teams of that league were selected through stratified-random sampling, and they completed the assessment scale of Funk’s sports involvement dimensions (2008) voluntarily. According to the involvement dimensions and within the framework of this model, the findings indicated that the lowest and highest involvement levels are respectively related to the levels of awareness (2%) and attachment (78%). The findings of confirmatory factor analysis showed that involvement multi-dimensional model is a useful tool for segmenting spectators based on their involvement levels. The results showed that most spectators are situated at the level of attachment, and the highest level in this model is one’s loyalty, which is defined as his commitment to sport. Therefore, the event managers can achieve spectators’ loyalty by reinforcing attachment.

Keywords

References

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Sport Psychology Studies
Volume 7, Issue 25 - Serial Number 25
September 2018
Pages 175-194

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History

  • Receive Date: 21 October 2017
  • Revise Date: 25 February 2018
  • Accept Date: 04 March 2018

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