سنجش سطوح مشارکت تماشاگرن لیگ برتر فوتبال ایران در قالب مدل پیوستار روانی

نوع مقاله : مطالعه پژوهشی اصیل

نویسندگان

1 دانشجوی دکتری مدیریت ورزشی دانشگاه آزاد اسلامی واحد تهران مرکز

2 استاد/ دانشگاه آزاد اسلامی واحد تهران مرکز

3 دانشیار/ دانشگاه آزاد اسلامی واحد تهران مرکزی

چکیده

هدف این پژوهش، سنجش سطوح مشارکت تماشاگران لیگ برتر فوتبال ایران درقالب مدل پیوستار روانی بود. 842 نفر از تماشاگران 10 تیم لیگ، به‌صورت نمونه‌گیری طبقه‌ای- ‌تصادفی انتخاب شدند و مقیاس ارزیابی ابعاد مشارکت ورزشی فانک (2008) را داوطلبانه تکمیل کردند. براساس ابعاد مشارکت و درقالب این مدل، یافته‌ها نشان داد که پایین‌ترین و بالاترین سطوح مشارکت، به‌‌ترتیب مربوط به سطوح آگاهی (2 درصد) و دلبستگی (78 درصد) است. یافته‌های تحلیل عاملی تأییدی نشان داد که مدل چندبعدی مشارکت ابزار سودمندی برای بخش‌بندی تماشاگران براساس سطوح مشارکت آن‌ها است. نتایج نشان داد که بیشتر تماشاگران در سطح دلبستگی قرار دارند و بالاترین سطح در این مدل وفاداری فرد است که به‌عنوان تعهد او نسبت به ورزش تعریف می‌شود؛ بنابراین، مدیران رویدادها می‌توانند با تقویت دلبستگی به وفاداری تماشاگران دست یابند.

کلیدواژه‌ها

عنوان مقاله [English]

Measuring Spectators’ Involvement Levels in Iranian Pro League of Football within the Framework of the Psychological Continuum Model (PCM)

نویسندگان [English]

  • behzad soheili 1
  • farshad tojari 2
  • ali zarei 3
1 educator/ Islamic Azad university of malard
2 Professor of Sport management/ Islamic Azad University of Tehran central
3 Associate professor in Sport Management/Islamic Azad University of Tehran central branch
چکیده [English]

The aim of this study was to measure spectators’ involvement levels in Iranian pro league of football within the framework of the psychological continuum model. 842 spectators from ten teams of that league were selected through stratified-random sampling, and they completed the assessment scale of Funk’s sports involvement dimensions (2008) voluntarily. According to the involvement dimensions and within the framework of this model, the findings indicated that the lowest and highest involvement levels are respectively related to the levels of awareness (2%) and attachment (78%). The findings of confirmatory factor analysis showed that involvement multi-dimensional model is a useful tool for segmenting spectators based on their involvement levels. The results showed that most spectators are situated at the level of attachment, and the highest level in this model is one’s loyalty, which is defined as his commitment to sport. Therefore, the event managers can achieve spectators’ loyalty by reinforcing attachment.

کلیدواژه‌ها [English]

  • Psychological Continuum Model
  • Involvement
  • Spectator
  • Pro League
  • Football

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سابقه مقاله

  • تاریخ دریافت: 29 مهر 1396
  • تاریخ بازنگری: 06 اسفند 1396
  • تاریخ پذیرش: 13 اسفند 1396

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