نوع مقاله : مطالعه پژوهشی اصیل
نویسندگان
1 دانشجوی دکتری مدیریت ورزشی، دانشگاه کردستان، سنندج، ایران
2 دکتری مدیریت ورزشی، پژوهشگاه تربیت بدنی و علوم ورزشی، تهران، ایران
3 دانشجوی دکتری مدیریت ورزشی، دانشگاه شهید چمران، اهواز، ایران.
4 استادیار مدیریت ورزشی، دانشگاه شیراز، شیراز، ایران.
چکیده
هدف این پژوهش، بررسی ارتباط مسئولیت اجتماعی و قصد حمایتی هواداران تیم های حاضر در لیگ برتر فوتبال ایران و نقش تعدیل گری هویت تیمی بود. پژوهش حاضر توصیفی–همبستگی بود و بر اساس هدف از نوع مطالعات کاربردی است. روش نمونه گیری نیز به صورت در دسترس متشکل از هواداران باشگاه های لیگ برتر بود که برآورد حجم نمونة آن با استفاده از نرم افزار سمپل پاور صورت پذیرفت. در نهایت 295 نفر در نظر گرفته شدند. برای تحلیل داده‌ها از مدل معادلات ساختاری با رویکرد حداقل مربعات جرئی استفاده شد. نتایج پژوهش نشان داد مسئولیت اجتماعی و هویت تیمی، تأثیر مثبت و معناداری بر قصد حمایتی هواداران دارند؛ همچنین هویت تیمی، رابطة بین مسئولیت اجتماعی و قصد حمایتی را تعدیل میسازد. در نهایت بر اساس یافته‌های پژوهش حاضر به مدیریت تیمهای ورزشی پیشنهاد می شود علایق هواداران در مسائل و موضوع های اجتماعی را در نظر داشته باشند و طرح های مختلف مسئولیت اجتماعی را در برنامه های بلند مدت خود قرار دهند.
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
The Relationship between Team Social Responsibility and Patronage Intentions Football Premier League Fans: The Moderator Role of Team Identity
نویسندگان [English]
- Hossein Mansouri 1
- Zohreh Rezaei 2
- Abdollah Rozfarakh 3
- mohammad hasan abdollahi 4
1 PhD candidate in Sport Management, university of Kurdistan, Sanandaj, Iran
2 PhD in Sport Management, Sports Sciences Research Institute, Tehran, Iran
3 PhD student in Sport Management, Shahid Chamran University, Ahvaz, Iran.
4 Assistant Professor of Sport Management, Shiraz University, Shiraz, Iran
چکیده [English]
This research examines the moderating role of team identity in social responsibility and the intention to support fans of teams in the Iranian Football Premier League. The method of this research is descriptive-correlation and based on the purpose of applied studies. The sampling method was non-probabilistic, voluntary, and available consisting of fans of Premier League clubs. The sample size was estimated using sample power software based on research objectives and finally, 295 people were considered. A structural equation model with partial least squares (PLS) approach was used to analyze the data. Results showed that social responsibility and team identity have a positive and significant effect on the supportive intention of fans; Team identity also modulates the relationship between social responsibility and supportive intent. It is recommended to the management of sports teams to consider the interests of the fans in social issues and issues and to include various plans of social responsibility in their long-term plans
کلیدواژه‌ها [English]
- Social Responsibility
- Team identity
- Patronage Intentions
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