طراحی مدل نشاط اجتماعی در ورزش همگانی‌

Objective: The present study was conducted with the aim of designing a social vitality model in Sport for All.

Materials and Methods: In this study, a qualitative method was used to identify, integrate, and frame the dimensions of the social vitality model in public sports. For this purpose, 15 academic experts and specialists in the field of sports management and managers and practitioners of public sports in the country were interviewed in-depth, semi-structured interviews with a purposeful approach and snowball technique, taking into account theoretical saturation. Data analysis was based on the content analysis of Croswell and Clark (2017).

Findings: After writing the interviews and extracting codes, 112 basic themes were identified. Then, the 112 basic themes were placed in the form of organizing themes, which resulted in 22 organizing themes. Then, the organizing themes were classified into overarching themes, and finally, 5 overarching themes were identified, including social, ethical, motivational, cultural, and individual factors.

Conclusion: It is suggested that the designed model be used in planning related to the category of social vitality in public sports.