بررسی تأثیر شبکه های مجازی بر درگیری ذهنی ورزشکاران

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت ورزشی دانشگاه آزاد اسلامی واحد کرمانشاه، کرمانشاه، ایران

2 استادیارگروه مدیریت ورزشی، واحد کرمانشاه ، دانشگاه آزاد اسلامی ، کرمانشاه ، ایران.

3 استادیار مدیریت ورزشی دانشگاه آزاد اسلامی واحد سنندج، سنندج، ایران

چکیده

هدف از پژوهش حاضر بررسی تأثیر شبکه های مجازی بر درگیری ذهنی ورزشکاران بود. روش پژوهش توصیفی از نوع همبستگی بود و جامعة آماری پژوهش شامل کلیة ورزشکاران بود. در این پژوهش 384 پرسش­نامه به‌صورت آنلاین در سایت پرس­لاین جمع‌آوری و مورد تجزیه‌ و تحلیل قرار گرفت. جهت گردآوری داده­ها از پرسش­نامة محقق ساخته که شامل 23 سئوال بود؛ استفاده شد. روایی صوری و محتوایی آن با استفاده از نظر چند نفر از اساتید و روایی همگرا و واگرا آن با استفاده از تحلیل عاملی تأییدی بررسی گردید، همچنین همسانی درونی پرسش­نامه با آلفای کرونباخ تأیید شد. برای تجزیه و تحلیل داده ها از آمار توصیفی و مدل معادلات ساختاری برای بررسی برازش مدل پژوهش استفاده گردید. نتایج پژوهش نشان داد شبکه­ های مجازی تأثیری به میزان 671/0 درگیری ذهنی داشت. بنابراین توانایی بالای شبکه­ های مجازی در این مسیر به­ طوری که با چارچوب علمی مناسب طراحی شود بسیار مؤثر خواهد بود. همچنین استفاده از فرصت­های ناشی از این رسانة جدید، نیازمند دانشی عمیق­تر از نحوة درگیر شدن مشتریان با گونه­ های مختلف رسانه است.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Investigating the Effect of Social Media on Athletes' Mental Conflict of Athletes

نویسندگان [English]

  • Parvin Azadegan 1
  • shahab bahrami 2
  • Korish Veysi 3
1 PhD Student of Sport Management, Islamic Azad University, Kermanshah Branch, Kermanshah, Iran
2 Assistant Professor, Department of Sport Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran.
3 Associate Professor of Sport Management, Islamic Azad University, Sanandaj Branch, Sanandaj, Iran
چکیده [English]

This study aimed to investigate the effect of the Instagram social network on athletes' mental conflict. The research method is descriptive-correlational, and the statistical population of research includes all athletes who were the consumers of sport goods. In the present study, 384 questionnaires were collected and analyzed online on Press Online Site. To collect data, a researcher-made questionnaire consisting of 23 questions, the formal and content validity of which were examined using the opinion of several professors and its convergent and divergent validity using confirmatory factor analysis, as well as the internal similarity of questionnaire with Cronbach's alpha was confirmed. Descriptive statistics and structural equation modeling were used to analyze the suitability of research model. The results showed that the Instagram social network predicted 0.461 of the mental conflict changes in a positive and significant way. Therefore, this direction's high capability of social media space will be very effective in designing with appropriate scientific framework

کلیدواژه‌ها [English]

  • social media
  • Instagram
  • Mental Conflict
  • Athletes


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